Our Team
The people behind Now For Women.
We are a multidisciplinary team of scientists, doctors, technologists, and women's health advocates united by a shared mission — to transform the way women experience midlife.
Leadership
Founder & Chief Executive Officer
Over 25 years of experience in Corporate Strategy and Transformation across Technip Energies (VP Mergers & Acquisitions), IBM (US), Quadient, and Sage (UK). Natalia holds an MBA from Warwick Business School (UK) and completed the INSEAD (France) Chief Strategy Officer Executive Programme. Natalia is now based in France, and it was a personal experience with perimenopause that brought Natalia to found Now For Women, where she leads the strategic vision and overall execution.
Chief Technology & AI Strategy Director
Over 18 years of global experience across the US, EMEA, and Asia in AI strategy, cloud architecture, and large-scale digital transformation. Hitesh holds an MBA from INSEAD (France) with a foundation in computer science and enterprise technology leadership. Former adviser to Fortune 500 companies, Hitesh has led AI and GenAI programmes from strategy through to measurable business execution. Hitesh is now based in India, from where he leads all technology, AI infrastructure, and product development for Now For Women
Chief Scientific & Medical Officer
Over 20 years of clinical and public health leadership within the NHS, specialising in obstetrics and gynaecology. MRCOG from the Royal College of Obstetricians and Gynaecologists (UK), MSc and FFPH in Public Health (UK). Adrian holds an Executive MBA from INSEAD (France). Registered on the GMC Specialist Register as a Public Health consultant since 2006, Adrian has also held senior NHS roles including Principal Screening Adviser and Lead for Preventative Medicine & Clinical Governance. Adrian is based in the UK, from where he leads scientific integrity, clinical oversight, and the Scientific Committee at Now For Women.
Dr. Sonali Biligiri, MD
Evidence & Digital Health Director
Dual board-certified in Internal Medicine and Endocrinology, Diabetes & Metabolism (ABIM), Dr. Biligiri brings over 15 years of experience in clinical medicine, medical affairs, and digital health. As former Medical Director at Novo Nordisk, she led digital health strategy, FDA evidence generation for the cardiometabolic portfolio, and chaired the company's digital health steering committee. At Virta Health, the pioneering digital health platform for Type 2 diabetes reversal, she held a senior medical role at the frontier of technology-enabled care. She has since developed a governance framework for AI-powered women's health tools. Based in the US, Sonali leads evidence strategy and digital health at Now For Women.
Elena Lautier
Customer Success and Community Director
Over 10 years of experience in global customer experience and wellness leadership, Elena brings a rare combination of high-touch client relations and integrative health expertise to women's health. Her career spans luxury fashion and private wealth management in New York City, followed by executive leadership at global wellness company Arbonne, where she built and mentored high-performing teams through transformative health coaching. Elena holds a certification as an Integrative Nutrition Health Coach, and is founder of You Grow Retreats and co-founder of the You Grow Girl women's personal growth collective. Based in France, Elena leads customer success and community at Now For Women, ensuring every woman feels seen, supported, and empowered from the moment she joins.
Gloria
Perimenopause Healthcoach
Gloria is an award-winning Board-Certified Holistic Health Practitioner (AADP), author of Healing Foods Healthy Foods, certified Essential Emotions Coach, and international TEDx speaker. She trained at the Institute for Integrative Nutrition (IIN) in New York and is certified by the American Association of Drugless Practitioners (AADP). She is also the host of the Beyond Hormone Symptoms podcast. With over 12 years of experience, Gloria specialises in supporting women through perimenopause and midlife hormonal transitions. Based in the UK, Gloria is currently collaborating with Now For Women as a healthcoach, supporting the development of Now For Women's mission by bringing expert insight and real-world coaching experience as we continue to develop our wellness programme.
Advisors
Senior Advisor: Go-To-Market & Women's Health Commercialisation
Based in France, Fiona is the Former CEO of Jennis (hormone-intelligent FemTech app co-founded by Olympic Champion Dame Jessica Ennis-Hill), where she secured a successful exit partnership with a leading sports bio-analytics company.
Senior Advisor: Digital Health, Brain Science
French-British entrepreneur and co-founder of Peak (No. 1 brain training app, 60M downloads, acquired by Hachette) and Five Lives, a clinically-validated Alzheimer's prevention platform with 150,000+ users. Winner of the Social Impact Prize at the Trophées des Français de l'Étranger.
Scientific Committee
Our Scientific Committee is a multidisciplinary panel of physicians and researchers from the UK and France specialising in women's health, gynecology, neurology, and integrative medicine. They provide independent oversight of our methodology, ensuring that every element of the NOW 5×5×5 Method - from symptom assessment to intervention pathways - is grounded in evidence-based science. The Committee reviews our clinical rigor, validates our content library, and safeguards the integrity of our wellness approach.
