I was in my mid-40s. Decades of working in high-stakes M&A, strategy and transformation. A leader, a mother, a wife - someone who could handle it all. And I believed that.

Until I couldn't sleep. Until the energy vanished mid-afternoon. Until brain fog clouded decisions I used to make without thinking. Until the anxiety arrived uninvited and stayed.

When I finally asked my doctor what was wrong, the answer was: "It's depression. It happens. Here is your prescription."

But it wasn't depression. It was perimenopause and no one had ever told me about it - and what comes after.

What followed changed my path. I learned that menopause can mean up to 90% estrogen loss - touching the brain, heart, bones, metabolism, mood - everything, simultaneously. And perimenopause is just the beginning. Yet most women go through it feeling confused, isolated, certain something is wrong with them. Never understanding the biology.

I couldn't accept that millions of women were navigating this completely blind. I've spent my career transforming complex organisations — building clarity from chaos, creating structure where there was none. Perimenopause is a woman's most personal transformation. She deserves the same.

That answer is Now For Women. Built so no woman has to figure this out alone.

Natalia Gaydukova, Founder & CEO